Qantas : Fly Away TVC

Qantas latest advertisement showing a future of a return to air travel doubled down on their position of mandating staff…

MITRE ATT&CK joined by D3FEND

Exciting news for CISO’s, CIO’s and InfoSec professionals. Released July 2016, The MITRE ATT&CK® framework is referenced as the goto…

30 Day Song Challenge

Was recently compelled to compile my submission for the 30 Day Song Challenge. This was off the back of going…

50% for the long term

Today, June 23rd marks International Women in Engineering Day 2020 According to the Society for Women in Engineering, globally Women…

What does your brand stand for?

Powerful opportunity advertising from Nike. Like them or loathe them, they have always risen to the challenge repeatedly, in times…

Vale Jessica Ann Edgar

My tribute to Jessica Ann​, a person who I counted a dear friend and was privileged to help her on…

Opinion: Tudor vs Rolex

“Just a quick question why are Tudor watches so popular? What’s the attraction to this brand of watch….” A question…