Specialized: A brand in defence

To preface the obvious: I am not a lawyer. So read the following in the spirit it is offered – as commentary and opinion about a respected business and how it handled its public relations, marketing and brand defence leading up to Christmas 2013.

Android 3.1 Honeycomb

Last week I picked up, after much anticipation an Asus Transformer Tablet, running Google’s newly minted Android 3.1 Honeycomb operating … More

A new Digital SLR please

Towards the end of last year, I did some extensive research into digital photography and the associated equipment which delivers … More

100 Days of Evony

So I joined my first MMORTS – Massively Multiplayer Online Real Time Strategy – www.evony.com. This was for a number of … More

Mountain Bike : Felt

Jim Felt is a name that has been kicking around the mountain bike industry from way back in the early … More

Mountain Bike: Specialized

With headquarters in Morgan Hill, California, Specialized is synonymous with innovation, podium wins and quality, well regarded products. The brand … More

Mountain Bike: Cannondale

Headquartered in Bethel, Connecticut, USA, Cannondale designs, develops and produces bicycles at its factory in Bedford, Pennsylvania, USA. Owned by … More

BBC Book List

[Thanks to Kate M for this one, which landed on my Facebook page] The BBC believes most people will have … More