Qantas : Fly Away TVC

Qantas latest advertisement showing a future of a return to air travel doubled down on their position of mandating staff … More

Opinion: Tudor vs Rolex

“Just a quick question why are Tudor watches so popular? What’s the attraction to this brand of watch….” A question … More

Specialized: A brand in defence

To preface the obvious: I am not a lawyer. So read the following in the spirit it is offered – as commentary and opinion about a respected business and how it handled its public relations, marketing and brand defence leading up to Christmas 2013.