Thousands of words have been devoted to social media posting for business, by both expert social media enterprise business and … More
Category: Opinion
Cosmetics Lifestyle brand LUSH thinks about its target audience – long term
Love your brand values. Live your brand values. LUSH Digital the digital and communications arm of LUSH makers of beautifully … More
McKinsey: The CIO agenda for the next 12 months: Six make-or-break priorities
McKinsey & Company recently released this article https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/the-cio-agenda-for-the-next-12-months-six-make-or-break-priorities about what priorities CIO’s should be focused on for the next 12 … More
Ineos Grenadier first look, Hanging Rock Victoria, Australia.
Hanging Rock Winery, Victoria – Ineos Grenadier Prototype VS-2B 004, up close photos, Tuesday 9th November, 2021. Ineos has kicked … More
Facebook: How and Why do you get hacked?
Facebook is one of the richest companies in the world, with the amount of data they process beyond most peoples … More
Microsoft : To Thrive in Hybrid Work, Build a Culture of Trust and Flexibility
Data drives decisions! Microsoft with its 180,000 employees has consistently & randomly questioned 2,500 of them every day of the … More
Qantas : Fly Away TVC
Qantas latest advertisement showing a future of a return to air travel doubled down on their position of mandating staff … More
Get Vaccinated. I want to travel again.
The Economist Espresso, 5th August 2021: “New South Wales, the state at the centre of Australia’s current covid-19 outbreak, placed … More
What does your brand stand for?
Powerful opportunity advertising from Nike. Like them or loathe them, they have always risen to the challenge repeatedly, in times … More
IT Services Contract Review – Check List
Reading through IT services contracts can be a complex and time consuming process. IT services contracts types include: SaaS – … More
Opinion: Tudor vs Rolex
“Just a quick question why are Tudor watches so popular? What’s the attraction to this brand of watch….” A question … More
Specialized: A brand in defence
To preface the obvious: I am not a lawyer. So read the following in the spirit it is offered – as commentary and opinion about a respected business and how it handled its public relations, marketing and brand defence leading up to Christmas 2013.
The Culture Mind 