Across my career, I’ve seen some rather compelling , smart and inclusive campaigns in relation to elevating a brand to … More
Category: Interesting & Noteworthy
Vulnerability exposure time? Weeks to months. No. Seconds to minutes.
Palo Alto Network’s Security outfit Unit 42 latest experiment will strike fear into network and platform administrators everywhere. Their latest … More
Ineos Grenadier first look, Hanging Rock Victoria, Australia.
Hanging Rock Winery, Victoria – Ineos Grenadier Prototype VS-2B 004, up close photos, Tuesday 9th November, 2021. Ineos has kicked … More
ZD Net: This is how Formula 1 teams fight off cyberattacks
Fuelled by relentless technological advancement, constant engineering innovation and the drive to maintain agility, F1 is a sexy, rich target … More
Facebook: How and Why do you get hacked?
Facebook is one of the richest companies in the world, with the amount of data they process beyond most peoples … More
Qantas : Fly Away TVC
Qantas latest advertisement showing a future of a return to air travel doubled down on their position of mandating staff … More
Get Vaccinated. I want to travel again.
The Economist Espresso, 5th August 2021: “New South Wales, the state at the centre of Australia’s current covid-19 outbreak, placed … More
Patogonia donates Black Friday profits to fight climate change
Brand values at its finest. As many of you are aware, I spend a great deal of time outdoors, mountain … More
30 Day Song Challenge
Was recently compelled to compile my submission for the 30 Day Song Challenge. This was off the back of going … More
50% for the long term
Today, June 23rd marks International Women in Engineering Day 2020 According to the Society for Women in Engineering, globally Women … More
What does your brand stand for?
Powerful opportunity advertising from Nike. Like them or loathe them, they have always risen to the challenge repeatedly, in times … More
Netflix proving it understands its audience
Netflix has 54+ MILLION followers on Facebook. Last night, they posted 3 words which recalibrated what a “corporate” could and … More
The Culture Mind 