Specialized: A brand in defence

To preface the obvious: I am not a lawyer. So read the following in the spirit it is offered – as commentary and opinion about a respected business and how it handled its public relations, marketing and brand defence leading up to Christmas 2013.

Micro Manufacturing

Back in January of this year, Clive Thompson wrote a particularly interesting and – albeit short – informative commentary around … More

My Space vs Facebook

Michael Arrington of Tech Crunch fame noted on his blog a couple of days ago the fact that My Space’s … More

Google shows analytics API

I can see this announcement by Google in recent days about releasing the Analytics API to developers creating a whole … More

Network Navigation

I’ll paint a scene for you – you represent an organisation that is either: Type A – multiple facilities i.e. … More

The Web List

One of my work colleagues has this site as his start up page in his browser. Upon first inspection, you … More