To preface the obvious: I am not a lawyer. So read the following in the spirit it is offered – as commentary and opinion about a respected business and how it handled its public relations, marketing and brand defence leading up to Christmas 2013.
Why you shouldn’t connect to anyone and everyone on LinkedIn – it’s your reputation at stake and that can’t be recovered easily if it doesn’t work out.
Back in January of this year, Clive Thompson wrote a particularly interesting and – albeit short – informative commentary around … More
Michael Arrington of Tech Crunch fame noted on his blog a couple of days ago the fact that My Space’s … More
I can see this announcement by Google in recent days about releasing the Analytics API to developers creating a whole … More
404 Error Pages are a necessary part of the web and you just have to accept they crop up from … More
Technorati’s 5th annual report commenting on that which it focuses on so well – Blogs – citing a pot pourri … More
mUmBRELLA has been operating since the start of 2009 and is ostensibly a place to pass commentry about Australian new … More
I’ll paint a scene for you – you represent an organisation that is either: Type A – multiple facilities i.e. … More
A number of articles published in today’s ‘The Age’ online have equally disturbed and intrigued me on a number of … More
One of my work colleagues has this site as his start up page in his browser. Upon first inspection, you … More