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The Culture Mind

Consumer led commentary & opinion from a Digital standpoint

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Category: Branding & Identity

Patagonia: “Earth is now our only shareholder”

Across my career, I’ve seen some rather compelling , smart and inclusive campaigns in relation to elevating a brand to … More

Social Media for your Business : 4E + 5

Thousands of words have been devoted to social media posting for business, by both expert social media enterprise business and … More

Cosmetics Lifestyle brand LUSH thinks about its target audience – long term

Love your brand values. Live your brand values. LUSH Digital the digital and communications arm of LUSH makers of beautifully … More

What does your brand stand for?

Powerful opportunity advertising from Nike. Like them or loathe them, they have always risen to the challenge repeatedly, in times … More

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