To preface the obvious: I am not a lawyer. So read the following in the spirit it is offered – as commentary and opinion about a respected business and how it handled its public relations, marketing and brand defence leading up to Christmas 2013.
Author: Colin Yeung
Active: cycling, skiing, family; strategy marcomm & tech job. I like single malts. Life's a bit Grand Designs: planning, stress, humor, surprises, epic results.
The Culture Mind – Iain Banks
The back story of how this blog came into existence: “Starting at what I thought was the most obvious candidate, I was absolutely astonished to find that the domain http://www.theculturemind.com was available and bought it immediately.”
Service Delivery: 101
What is good Customer Service? A view on professional services from vendor to client and what I look for and assess – and what annoys me and makes me go elsewhere.
LION – LinkedIN Open Networkers: Why it’s a bad idea
Why you shouldn’t connect to anyone and everyone on LinkedIn – it’s your reputation at stake and that can’t be recovered easily if it doesn’t work out.
Windows Phone 7.5 – The good, the bad.
I’ve had a lot of mobile phones over the years, ranging from an analogue Nokia 100, through to a microsized … More
Board game’s resurgence
When I was a kid, I loved to play Snakes & Ladders with my mum and dad. I might have … More
Identity Theft
In an ever more connected world, some tips on how to personally secure your identity, online assets and what to be aware of to ensure your privacy.
Combat Arms Review: Pt 2, The Game
In my previous post “Combat Arms Review: Pt 1, Nexon and the business proposition” covering Nexon’s online First Person Shooter … More
Adventure Racing
Tali Karng Trackers on their next big adventure – MIke, Kerryn, Brendon and Paul take on what many consider the toughest adventure race in the world: XPD
The price of loyalty
In my case, $6.95 per month. And the increase of my home broadband from 1,500Kb/sec to 20,000Kb/sec. THAT’s worth alot … More
Steve Jobs: 1955 to 2011
Steve Jobs passed away earlier today, succumbing to that bitch: Cancer. Twitter has been going off tap, exploding in reportedly … More
Bike Helmet: The case for wearing one
My wife noted this morning that it was 3 years ago today that I came off my bike and knocked … More
