Specialized: A brand in defence

To preface the obvious: I am not a lawyer. So read the following in the spirit it is offered – as commentary and opinion about a respected business and how it handled its public relations, marketing and brand defence leading up to Christmas 2013.

Service Delivery: 101

What is good Customer Service? A view on professional services from vendor to client and what I look for and assess – and what annoys me and makes me go elsewhere.

Identity Theft

In an ever more connected world, some tips on how to personally secure your identity, online assets and what to be aware of to ensure your privacy.

Adventure Racing

Tali Karng Trackers on their next big adventure – MIke, Kerryn, Brendon and Paul take on what many consider the toughest adventure race in the world: XPD

The price of loyalty

In my case, $6.95 per month. And the increase of my home broadband from 1,500Kb/sec to 20,000Kb/sec. THAT’s worth alot … More

Steve Jobs: 1955 to 2011

Steve Jobs passed away earlier today, succumbing to that bitch: Cancer. Twitter has been going off tap, exploding in reportedly … More