Patogonia donates Black Friday profits to fight climate change

Brand values at its finest.

As many of you are aware, I spend a great deal of time outdoors, mountain biking, bike packing and spending time leading my Cub Scouts with other like minded folk.

We all spend big money on equipment, pursuing the fine mix of aesthetics, reliability, durability, function and value.

Patagonia is one of those brands that I happily give my hard earnt too, because they not just deliver the above, but extend their corporate position to encompass values that I value.

Brand advocacy like this is what intelligent consumers are looking for now. In everything.

Make sure your brand reflects your values. #brand #brandstrategy #strategy #marketing #branding

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