One of my work colleagues has this site as his start up page in his browser. Upon first inspection, you are assailed and smacked right between the eyes with the sheer volume of data from popular techno sites like Wired and social bookmarking sites like del.icio.us, stumbleupon and reddit.com.
However the human mind has a clever way of sorting and sifting things out and each time you refresh your browser, your eye wanders to the new feed streaming in.
Addictive.
The Culture Mind 