30 Day Song Challenge

Was recently compelled to compile my submission for the 30 Day Song Challenge. This was off the back of going…

50% for the long term

Today, June 23rd marks International Women in Engineering Day 2020 According to the Society for Women in Engineering, globally Women…

What does your brand stand for?

Powerful opportunity advertising from Nike. Like them or loathe them, they have always risen to the challenge repeatedly, in times…

Vale Jessica Ann Edgar

My tribute to Jessica Ann​, a person who I counted a dear friend and was privileged to help her on…

Opinion: Tudor vs Rolex

“Just a quick question why are Tudor watches so popular? What’s the attraction to this brand of watch….” A question…

What is a Password Safe?

Passwords. PIN codes. A painful necessity for living in the internet connected world. Passwords are needed for: Home computer Work…

LinkedIn: How do you set it up?

Part of a series discussing how to setup and use LinkedIn. Written to answer the questions of heaps of people, experienced and new to the workforce, that I encounter every day.

LinkedIn: Why use it?

1. To prove you exist. If you are looking for a job, and submit a CV, the first thing someone…

Specialized: A brand in defence

To preface the obvious: I am not a lawyer. So read the following in the spirit it is offered – as commentary and opinion about a respected business and how it handled its public relations, marketing and brand defence leading up to Christmas 2013.